Brand Better

Things have come a long way, but with every new day comes opportunities to review past operations and seek new innovative ways of further reducing our carbon footprint.

This Statement, which applies to BRAND KNEW (Company: Applethree Pty Ltd CAN : 107 682 217), sets out the environmental and sustainability considerations, as well as ethical sourcing (as per Modern Slavery Act 2018) of our business operations.

Although we are classified as a micro scale business (less than 10 employees) we recognize our responsibility to help protect the planet and our communities. We are committed to minimizing the impact our business has and supporting those who are working to improve global environmental sustainability.

Core elements of our strategy

Our environmental footprint strategy seeks to address greenhouse gas (GHG) emissions and waste across the production and supply process, as we strive to continually strengthen our environmental practices. We will comply with all applicable environmental laws and regulations.

Carbon neutrality

We recognize that GHG emissions represent a significant part of our company’s environmental footprint, as well as our supply and transport partners. From the electricity we use in offices to the sea, air and road freight in the delivery process. BRAND KNEW has partnered with Carbon Neutral, WA in the past to offer our clients a carbon offset program linked to their specific order. This is done via a tree planting program. Contact James at Brand Knew if you would like information and options available

Reducing Waste

We are committed to reducing waste across our supply chain.

  • We aim to reduce waste generation and seek to minimize the waste we send to landfills.
  • We promote reuse and recycling, as well as the use of supplies that are recycled and recyclable and whose production and use minimize the consumption of natural resources.

On a project by project basis we can remove all single use plastic that might be used in the packaging of your order. Alternatively, we can explore more environmentally friendly options to ensure all goods are protected from any potential damage during transit. Contact James at Brand Knew if you would like information and options available

We encourage our supply chain partners to drive initiatives to reduce waste, including sorting and recycling materials, donating used technology equipment and surplus goods and running recycling campaigns.

Employee well-being

Brand Knew only contracts work to supplier factories who have demonstrated the ability to produce goods using processes and systems that are non-polluting, conserving of energy and natural resources and economically efficient. Safe working environments for workers is monitored and in accordance with the Modern Slavery Act of 2018.

Reports outlining required pay rates, staff breaks, weekly hours, holiday entitlements can be provided on a case by case basis if required.

We are ALL equal!

We acknowledge the Traditional Custodians, Darkinjung, of the lands on which our company is located and where we conduct our business. We pay our respects to Elders, past and present. Brand Knew is committed to honouring Indigenous peoples’ unique cultural and spiritual relationships to the land, waters and seas and their rich contribution to society.

BRAND KNEW also is proudly committed to diversity and social inclusion of people who identify as LGBTQIA, people with disability, and those from culturally and linguistically diverse backgrounds.

Commitment to Ethical Sourcing

Brand Knew is committed ethical sourcing of products and complies with the Universal Bill of Human Rights. Our partner factories can supply documentation (SEDEX Reports ) covering working hours and outlining the safety protocol for all employees.

In the situation of new manufacturers being contracted we require these same standards to be met and supporting documentation provided.


Values Mission

Brand Knew is a micro size business, who services a wide range of clients representing all segments of the community and business. Brand Knew is an equal opportunity employer and adheres to fair labour practices and Safe Work NSW and Australia guidelines.


Brand Knew supports several local and Australian based not for profit and charitable organisations with both donations, and discounted goods.

James Hughes, Director/General Manager of Brand Knew: 1300 132 701