About Brand Knew

Trusted promotional products supplier to Australia's leading organisations since 2004

Brand Knew has been delivering custom promotional merchandise to ASX200 companies, major universities, government departments, healthcare organizations, charities, and SMEs across Australia for over 20 years.

Founder James identified a crucial gap in the promotional products industry: businesses needed expert guidance in selecting branded merchandise tailored to their unique objectives. He built Brand Knew on enthusiasm and an unwavering commitment to exceeding client expectations through personalised service.

James' passion for promotional marketing began early - receiving a branded Camel cigarettes t-shirt at age 8 in the 1970s sparked a lifelong fascination with how promotional items create lasting brand connections.


 James with his Camel cigarette T-Shirt

Magnificent marketing mileage

This insight became a cornerstone of Brand Knew's approach to promotional merchandise: when you combine the right branding technique with the perfect promotional product, your marketing investment delivers exceptional value far beyond traditional advertising methods.

Our expertise in matching decoration methods—from embroidery to laser engraving—with the ideal promotional items ensures your corporate gifts and branded products become keepsakes, not landfill.

James' favourite promotional products through the years

James' personal collection of memorable branded merchandise tells the story of promotional products done right:

- Those iconic Fanta and Coca-Cola yo-yos from the 70s and 80s that every kid wanted to own.

- A brilliantly creative J&B Scotch Whiskey golf putter from his hotel industry days—the putter head was actually shaped like the whiskey bottle!

- An extensive collection of branded matchbooks gathered from bars and clubs across Melbourne (a nostalgic snapshot of the city's nightlife).

- His prized Sir James Champagne bathrobe—still going strong after 35 years and proof that quality promotional items truly last.

- His grandfather's vintage branded whiskey glassware collection dating back to the 1960s, now treasured family heirlooms.

- Classic promotional ashtrays - also from his hotel industry days.

Each piece proves that well-chosen promotional products become cherished keepsakes that keep brands alive across generations.

Are you ready to make your brand stand out? 

Get in touch today for expert advice and a free quote. Contact Us.
Or browse our range of quality promotional products to get inspired.