About Brand Knew

Since 2004, Brand Knew has been the trusted supplier to a diverse range of organisations. From ASX200 listed companies, major Universities, Government departments, the health sector, Charities and a host of SME’s.

James started the business with little more than enthusiasm and sheer will to fulfil the needs of his clients.  He saw a gap in the promotional products industry for businesses that required extra assistance in hand-picking branded merchandise that works for their specific needs. 

James recalls receiving a Camel cigarettes branded t-shirt for Christmas at the tender age of 8 years old. Of course, this wasn't unusual in the 1970's.
But it may have given birth to his interest in branded merch! 

 James with his Camel cigarette T-Shirt

Some of the more memorable promotional products from James’ youth also include:

  • Fanta and Coca-Cola yo-yos from the 70’s & 80’s
  • J&B Scotch Whiskey golf putter (the head of the putter was in the shape of the whiskey bottle) From his time in the hotel industry!
  • Branded matchbooks collected from bars and clubs throughout Melbourne
  • Sir James Champagne bathrobe (still in his possession after 25 years!)
  • His grandfather’s assortment of branded whiskey glassware dating back to the 60’s
  • Promotional ashtrays (another hotel industry thing)

Magnificent Marketing Mileage

Out of this eclectic collection of branded merchandise grew one of Brand Knew’s key business philosophies: If the right type of decoration is put on the right product, promotional products can live on way beyond the expected life-span of other forms of advertising and promotion.